Rethinking money in the web3 era

In crypto and web3, money can be created, lost, or multiplied within seconds. It’s the polar opposite of old money, which grew slowly, accruing value over years or even decades. Crypto accelerates that, posting double-digit moves before TradFi wakes up and has breakfast.

This hyper-cycle of onchain value creation—and eradication—compels us to reconsider what money truly is and how it functions in a decentralized future. While traditional money was based on nation-states and central banks, web3 money is founded on code, consensus, and community belief.

It writes its own rules—and then forces the rest of the world to follow along. Not because they have to, but because if they don’t, they risk being left behind. It’s a case of innovate or die. And right now, web3 is doing most of the innovating as it reimagines what money is capable of achieving—and who it achieves it for.

In this new environment, capital is not just capital: it represents culture, software, and storytelling. Value is digital, 24/7 tradable, and accessible to everyone, not just the suits in their glass towers. The future of finance is being rapidly built before our eyes, and mastering this transformation calls for rewriting the rulebook on what money means.

A generation of digital natives is growing up, to whom money doesn’t mean checking accounts and 401 Ks—it means self-custodied stablecoins, yield-producing assets, and collectibles that can command eye-watering prices.

Navigating this future calls for viewing money through five new perspectives.

Reimagining money

First, money has become a networked belief. In crypto, money is no longer issued by governments but created through consensus. Bitcoin (BTC) represents trust in a limited supply and decentralization, while Ethereum (ETH) shows faith in programmable agreements. Even memecoins demonstrate that stories, viral spread, and community engagement can generate market value without practical utility.

In this system, value grows with belief. Money becomes a network effect: a shared idea we all participate in. We know why Bitcoin is valuable: because it’s hard to obtain, has a fixed supply, and is secured by the world’s largest decentralized network. But precious as these attributes are, Bitcoin’s value ultimately comes down to a shared, networked belief. We believe it is precious, and hundreds of millions of others share our conviction, so Number Go Up.

Second, money functions as infrastructure rather than status. In traditional finance, wealth is the goal. In web3, it serves as a tool to build ecosystems, coordinate communities, and motivate action. Tokens fund development. DAOs direct capital toward common goals. NFTs serve as programmable access layers, not just collectibles.

Here, money works as infrastructure: it is a tool, not a trophy. It’s the means, not the endgame. It’s often said that money doesn’t buy happiness—merely freedom of choice. What is crypto if not the ultimate embodiment of that concept? Freedom to build; freedom to collaborate; freedom to buy and sell anything, any time, to anyone.

Third, money exists as a transparent flow. Blockchain technology makes every transaction visible. Unlike traditional systems hidden behind intermediaries, on-chain finance transforms money into traceable, verifiable movement. This creates a new dynamic: behavior becomes observable, and economic patterns become public. It makes us think about not just how money moves, but why.

The important question becomes: What does this movement reveal about our true values?

The psychology of money

Fourth, money operates as a temporal illusion. Crypto’s volatility shows an important truth: value is not fixed; it’s constructed. In web3, fortunes appear or disappear in minutes. This volatility affects both finances and psychology. It teaches us that money does not equal security but represents a constantly changing narrative.

This instability requires humility, not exaggeration. Quick profits may come easily, but their real cost often becomes apparent later. As the bitcoiners’ mantra goes, “Stay humble and stack sats.” In other words, don’t flaunt your wealth: be grateful for what you’ve got and keep quietly adding to it if your conviction in its value remains undiminished.

Finally, money functions as a moral code. Programmable money allows us to embed values directly into code. Incentive structures can reward transparency, collaboration, environmental protection, or long-term contribution, not just speculation.

This means web3 gives us the unique opportunity to design moral money—money that reflects shared principles, not just market forces.

In the web3 era, money isn’t merely what you possess: it’s what you help create. It reflects collective belief, functions as a programmable social layer, and serves as a tool that can either strengthen or weaken the values we care about.

This is why astute web3 VCs invest not only in technical innovation but in value-aligned ecosystems. Because if we can redesign financial infrastructure, we also have the responsibility to ask: what kind of world should it serve?

Let’s not just earn money. Let’s reimagine it.

Andrei Grachev

Andrei Grachev is the managing partner at DWF Labs, a new-generation web3 investor and one of the world’s largest high-frequency trading entities in the digital asset space. Under Andrei’s leadership, DWF Labs operates across more than 60 top exchanges, executing sophisticated trading strategies in both spot and derivatives markets, while actively investing in and supporting web3 projects globally. Andrei is also the managing partner at Falcon Finance, a next-generation synthetic dollar protocol. Falcon’s flagship asset, USDf, is an overcollateralized synthetic dollar backed by diversified crypto and real-world assets. Built for sustainable yield and capital preservation, Falcon combines transparency, institutional-grade risk management, and composability, setting a new standard for synthetic finance in a regulated future.